L’Oreal to acquire beauty tech company ModiFace

ModiFace was established 11 years ago in Toronto and offers 3D virtual makeups and skin diagnostic services. L’Oréal’s chief digital officer Lubomira Rochet told: with its world-class team, technologies and sustained track record in terms of beauty tech innovations, ModiFace will support the reinvention of the beauty experience around innovative services. ModiFace will be part of L’Oréal’s Digital Services Factory, a dedicated network to design and develop new digital services for the group’s brands.