Schwarz Group, which owns Lidl, is investing 200 million euros in the development of its online business
The Schwarz Group, which owns the Lidl and Kaufland supermarket chains in Germany, has announced that it will invest EUR 200 million in the development of its online trading activities. The aim of the move is to promote Kaufland’s market expansion in two new countries and the cross-channel growth of Lidl Digital.
According to information provided by Retail Detail, Schwarz Group’s strategic decision can give new impetus to the online presence of both Lidl and Kaufland. The investment creates an opportunity for Kaufland to enter two new markets, while Lidl Digital will focus on further growth in the area of e-commerce.
Due to the continuous transformation of the European retail market, larger store chains must also prepare for online trade and take advantage of the opportunities offered by e-commerce. Schwarz Group’s move indicates its commitment to online expansion and its willingness to invest to remain competitive in the digital environment.
Related news
Shein unveils UK investment plans and launches ‘circularity fund’
Shein has pledged to invest £211m (€250m) over the next…
Read more >E-commerce in Germany grows for the first time in two years
Sales in German online retail have increased slightly again for…
Read more >Amazon in AI partnership to help brands measure ad performance
Amazon is collaborating with an artificial intelligence-enabled market insight platform…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >