Lidl’s successes are consistent with the government's intentions
Lidl has outstanding results in relation in the support of Hungarian products. Since the start of the chain’ supply program, the targeted 60 percent ratio of Hungarian products has been exceeded in several segments, for example; 79 percent of the sold milk is Hungarian, while 100 percent of the fresh milk comes from domestic producers.
One of the key objectives of the Government in the past four years was to open the domestic market for Hungarian producers. The Lidl, in line with the government's intentions, has launched a large-scale program to support the Hungarian products. The “Lidl for the Hungarian suppliers“ program aims to increase the proportion of Hungarian products in the store’s sortiment, as well as to provide opportunities for the Hungarian producers to appear in foreign markets.
Related news
Related news
Baby Coupon Week is here again at Rossmann – 10% discount on all baby products for Rossmann+ members
Rossmann is committed to supporting families and parents with young…
Read more >Stability and strategic change at Zwack Unicum
Zwack Unicum remains a key player in the domestic premium…
Read more >New international partner at Baker McKenzie
Baker McKenzie has appointed Benedek Kovács, Head of the Real…
Read more >