Lidl shifts into higher gear: becomes official partner of Red Bull Showrun

By: Trademagazin Date: 2025. 08. 08. 11:24

Lidl Hungary and Red Bull have come up with another exciting collaboration and have joined one of the most spectacular urban events in motorsport, the Red Bull Showrun, as an official partner. Lidl will not only be present on site with exciting activities, but also, together with Red Bull, will be preparing special experiences and a prize draw before the event. In the latter, customers can win a VIP ticket and an exclusive personal meeting with F1 legend David Coulthard.

The collaboration between the two big brands, Lidl and Red Bull, is not new, but now it has been taken to a new level. As the official partner of the Red Bull Showrun, which will be held in and around the Puskás Arena on September 20-21, Lidl aims to offer everyone an unrepeatable experience in addition to quality products.

“We started our cooperation with the Red Bull brand last year, and this year, as the official partner of the Red Bull Showrun, we are further deepening the collaboration along our shared values. We are committed to quality products, innovation and performance, and with this partnership, the biggest winners this time will be the customers, as they will receive exclusive products, activities and unforgettable experiences,” said Judit Tőzsér, Lidl’s Corporate Communications Manager.

The exclusive version of the energy drink created for the event will be sold exclusively in Lidl stores, and Lidl is not stopping there: the discount chain is preparing a number of exciting and special games and activities before and on site of the show.