Lidl’s digital adventures in Europe

Finally www.lidlonline.es has arrived to Spain. At the moment the service is only available in Madrid. In Italy Lidl has teamed up with culinary website Tasty, making cooking videos together, using ingredients sold by Lidl Italia stores. In Denmark the Lidl Plus app has been launched, it is basically a digital consumer loyalty programme; Lidl Plus had already been running in Austria and Spain.