TV getting most of the money spent by the FMCG sector

Éva Dancs, researcher of TNS Média Intelligence spoke about the composition of ATL expenditure in the FMCG sector and the relevant trends. Total expenditure by the Hungarian FMCG sector was HUF 85 billion at listed prices in the first half of 2007. Food advertisements dominated TV, while cosmetics were the most advertised products in the printed press. RTL Klub and TV2 continue to dominate the TV advertising market. While FMCG products only used 10 hours of air time in 2001, this has risen to over 30 hours in 2006.