The LEGO Group donates 1 million LEGO® kits to children in need

By: Trademagazin editor Date: 2019. 11. 26. 11:07

As part of the Build to Give campaign, the LEGO Group donated more than 500,000 LEGO® sets to children worldwide last year. During this year’s festivities, the company wants to double this donation and asks builders to help reach the dream limit of 1 million LEGO kits to bring a smile to the face of needy children.

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Through the LEGO® Build to Give campaign, the LEGO Group provides 1 million LEGO kits to children who spend the holidays in difficult and vulnerable situations.

The LEGO Group encourages all ages to participate in the festive LEGO decoration. After every piece of decorations that are built into LEGO stores or shared online, the LEGO Group will donate a set to children in hospitals, orphanages, and disadvantaged communities.

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