The Hazánk Kincsei product line was chosen as one of the best Hungarian brands

By: Trademagazin Date: 2022. 11. 02. 14:16

For the fourth year in a row, Lidl Hungary’s Treasures of Hungary product line received the MagyarBrands award, which designates the best domestic brands, and this year two of them, the Outstanding Consumer Brand and the Outstanding Innovation Brand, were among the best. The company’s brand, introduced in 2017, was born in the spirit of promoting Hungarian products, commitment to domestic suppliers and supporting the Hungarian economy, and its popularity among consumers is unbroken.

The Hazánk Kincsei brand is Lidl Hungary’s own development

The Hazánk Kincsei brand was introduced by Lidl Hungary in August 2017 as its own development. In the spirit of preserving Hungarian traditions, as a pledge of commitment to domestic suppliers, the most popular ingredients of Hungarian cuisine have thus been placed on the shelves of Lidl stores. The members of the product family are all products of Hungarian suppliers, which are especially liked by customers because they provide them with exactly what they expect from them: the transmission of Hungarian values. The Hazánk Kincsei brand makes it easier for customers to choose and ensures that high-quality Hungarian products are taken off the shelves. The packaging of the products is also unique, which evokes the world of Hungarian folk tales and brings the traditional flavors of Hungarian cuisine closer to customers. The brand has already received multiple MagyarBrands awards, as it won the prestigious award in the Innovative Brand category for the fourth year, while in the Excellent Consumer Brand category for the second time.