The strongest FMCG brands have proven themselves in 2025 – Here are this year’s Superbrands winners!

By: Trademagazin Date: 2025. 05. 21. 13:52

The strongest brands are not rigid structures but evolving systems where finding the balance between innovation and stability is essential. The ability to adapt and the drive to improve—continuous change—are their lifeblood, fueling both consumer and B2B markets. In this spirit, the Superbrands Program in 2025 once again examined thousands of outstanding brands on the Hungarian market, and, based on its complex evaluation system and the decision of the Expert Committees, rewarded those whose performance is truly exemplary. The exclusive FMCG media partner of the Superbrands Program is Trade magazin.

Since 2004, the Superbrands Program has recognized those brands in Hungary that stand out from their competitors. Over the past two decades, the market has been in constant motion, and the most successful brands have been those that responded to challenges with flexibility and foresight. In 2025, the program once again awarded the Superbrands and Business Superbrands titles to 500 brands in the consumer and business categories.

You cannot apply for the Superbrands award; it must be earned again each year. Selection is based on the national trademark database, and in the case of business brands, also the Dun&Bradstreet corporate database. Online research and data analysis also support the process. A panel of about forty esteemed experts, researchers, and educators evaluates brands based on a complex, data-driven methodology.

The Superbrands Seal is more than just an award—it is a market advantage. According to a recent study, two-thirds of consumers are more likely to trust a product with the Superbrands logo, and 45% would be willing to pay a higher price for it. In Hungary, 64% of people are familiar with the program, and 70% of them say they like it.

In the FMCG sector—where trust and loyalty are key—the Superbrands Seal acts as a guarantee. The following brands have been recognized as the best in 2025:

FMCG Superbrands 2025 winners (in alphabetical order):
ACTIMEL, AGÁRDI PÁLINKA, AIRWICK, ALDI, ALGOFLEX, ANYUKÁM MONDTA, APEROL, BAILEY’S, BALLANTINE’S, BARILLA, BATZ, BEPANTHEN, BÉRES, BETADINE, BIOTECHUSA, BONDUELLE, BORSODI, BORTÁRSASÁG, BURGER KING, CAPPY, CARTE D’OR, CERES, CHIO, COCA-COLA, COLGATE, COLOPLAST, CRYSTAL NAILS, CSERPES SAJTMŰHELY, DANONE, DAUBNER, DM, DOMESTOS, DOUWE EGBERTS, DR. OETKER, DREHER, DULUX, DUREX, EISBERG, EUCERIN, EUROVIT, EVIAN, FANTA, FERRERO ROCHER, FINISH, FISHER-PRICE, FLORA, FORNETTI, FRESSNAPF, FÜSTLI, GARNIER, GELENCSÉR DENTAL, GENERALI, GERE ATTILA PINCÉSZETE, GIERLINGER, GILLETTE, GYERMELYI, GYULAI, GYULAI VÁRFÜRDŐ, HARIBO, HEINEKEN, HEINZ, HELIA-D, HELL, HERBAHÁZ, HERBALIFE, HEREND, HIPP, HOHES C, HORVÁTH ROZI, HUNGARIA PEZSGŐ, IGLO, ILCSI, INTERHERB, JACOBS, JÄGERMEISTER, JANA, JAR, KINDER, KITEKAT, KLUDI, KNORR, KOMÉTA, KOTÁNYI, LABELLO, LANCOME, LAY’S, LIBERO, LINDT, LISTERINE, LIZZY CARD, L’ORÉAL, LURPAK, MAGNE B6, MAGYAR (ALFÖLDI TEJ), MANNER, MARCHÉ MÖVENPICK, MARS, MAYBELLINE, MEDVE, MENTAVILL, MERCI CSOKOLÁDÉ, MESTER, MILKA, MILUPA, MIZO, MIZSE, MOGYI, NÁDUDVARI, NATURLAND, NEOCITRAN, NEOGRANORMON, NESCAFÉ, NESPRESSO, NESQUIK, NIVEA, NIVEA BABY, NORMAFLORE, NUTELLA, NYAKAS, O.B., ORAL-B, ORBIT, PALMOLIVE, PANTHENOL, PANYOLAI, PÁPAI HÚS, PAULANER, PEDIGREE, PEK-SNACK, PEPCO, PEPSI, PERSIL, PERWOLL, PHILADELPHIA, PHILIPS, PICK, PIKOK PURE, PILSNER URQUELL, PÖLÖSKEI, PÖTTYÖS, PRÉSIDENT, PROENZI, RAFFAELLO, RAUCH, RED BULL, REGNUM, RIO MARE, RISKA, ROCHE, ROYAL CANIN, SÁGA, SANYTOL, SAUSKA, SCHWEPPES, SENSODYNE, SIÓ, SOMAT, SOPRONI, SPORT SZELET, STELLA ARTOIS, STREPSILS, SUDOCREM, SUPRADYN, SZAMOS MARCIPÁN, SZARVASI MASCARPONE, SZARVASI MOZZARELLA, SZENTKIRÁLYI, TANTUM VERDE, TCHIBO, TEEKANNE, TEFAL, TELEKI PINCÉSZET, THEODORA, TIKKURILA, TOYOTA, TÖRLEY, TWININGS, UNICUM, VAILLANT, VALDOR, VANISH, VAPIANO, VARTA, VEGETA, VERBENA, VICHY, VILEDA, VILLEROY & BOCH, VISINE, WHISKAS, YVES ROCHER, ZALAKERÁMIA, ZANUSSI, ZEPTER, ZEWA, ZING BURGER, ZSOLNAY.

Business Superbrands 2025 FMCG winners (in alphabetical order):
AFFIDEA, ALVEOLA, AVON, BÁBOLNA TAKARMÁNY, BENU, BÉRES, BEIERSDORF, BIOTECHUSA, BONAFARM, CARLSBERG, CHEFMARKET, COLOPLAST, CRYSTAL NAILS, DANONE, DR. OETKER, DULUX, ECOFAMILY, EISBERG, FERRERO, FISHER, FLAVON, FOXPOST, FUNDAMENTA-LAKÁSKASSZA, GALLICOOP, GALLUS, GASZTROMETÁL, GENERALI, GOODWILL PHARMA, HEINEKEN, HENKEL, HIPP, HUNGAROPHARMA, HUNGERIT, INTERHERB, JOHNSON & JOHNSON, JUVAPHARMA, KALLOS COSMETICS, KECSKEMÉTI KONZERV, KHELL FOOD, KITE, KLUDI, KÜHNE, MAGYAR MEZŐGAZDASÁG, MARS, MASTER GOOD, MENTAVILL, MESTER, MICHELIN, NESTLÉ, ORIFLAME, P & G, PANNONIA BIO, PERFECT NAILS, PFIZER, PHILIPS, PHOENIX PHARMA, PURINA, RAUCH, RED BULL, RICHTER GEDEON, ROCHE, ROYAL CANIN, SHELL, SUPERSHOP, SUPRALUX, SZÁMLÁZZ.HU, SZERELVÉNYBOLT.HU, TAMÁSI HÚS, TCHIBO, TEVA, TIKKURILA, TOLNATEJ, TORK, UNILEVER, VAGHEGGI FITOKOZMETIKUMOK, VEGYÉLHAZAIT, ZALAKERÁMIA, ZING BURGER, ZWACK

The full list of winners is available here: