Civilised people like mineral water

Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral water regularly. The proportion of consumers of mineral water is even higher among consumers of higher than average status. There are no great differences between groups of consumers according to sex, age or address, but people in higher income groups drink more mineral water. The most enthusiastic consumers of mineral water are “civilised” people, who like classical music, theatre, fine arts and literature and represent a sort of cultural elite. Women, people with higher education and status, and the 40-59 age group are over-represented among them. “Conservative, quality oriented” and “independent-minded, extravagant” consumers are also typical of the groups who drink mineral water regularly. The former are open to everything new and enjoy buying things that other do not have yet, while the latter have very definite ideas and prefer healthy, reliable and if possible, Hungarian products.