An exclusive dimension of culinary pleasures
“Live it the premium way” is the slogan of the Swiss-Hungarian import company LifeBrands Kft. that aims at filling a market niche, by providing the Hungarian market with products that improve the quality of people’s lives.www.lifebrands.hu. The question is: Will people order Norwegian artesian water with their coffees or drink Swiss premium vodka as an aperitif? The answer is definitely yes, since in the past few years Hungarian consumers also started paying closer attention to base material quality and state of the art production technology. Lifebrands Kft. not only imports premium products but also carries out brand building activity, by undertaking the subtle marketing communication of the products they distribute and by keeping in touch with their buyers. The company’s team is highly experienced and focuses primarily on demand from the AB status: Lifebrands Kft. prefers worthy, quality restaurants and cafés and does not intend to flood all units with their products. The company markets products in three categories. Alcoholic beverages are represented by two Swiss vodkas: Xellent targets those consumers who are committed to elegance and original design, while Xenia is the drink for those who like experimenting a bit, since this trendy, colourful and vivid vodka liqueur is perfect for nightlife, especially combined with Xenia Energy. Organic products come from the Biotta and Stellisch product ranges. Biotta was one of the first companies to produce organic drinks, be it fruit, vegetable or the mixture of the two. Gastronomy products include coffee and water. Blaser Caffe products and Schaerer coffee machines will take coffee drinking in Hungary to another dimension. Voss and Fiji artesian waters perfectly accompany these premium cups, because they are two of the cleanest bottled waters in the world. Not to mention that the elegant VOSS bottle makes the product stand out from the crowd at once.
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