Kraft Foods has won the struggle for Cadbury

By: trademagazin Date: 2010. 01. 20. 00:02

Cadbury has adopted by the U.S. confectionery giant for a 18.9 billion USD bid, despite the fact that the company had fought for weeks against Kraft’s hostile manoeuvres.

The 186 year old British company threw in the towel, after a major foreign investor is also made it feel: It would be better to accept a better offer from the U.S. company.
Kraft won, in spite of the fact that, Cadbury strongly resisted against the takeover attempt and has indicated, that it intends to assert itself – reports Világgazdaság Online.


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