Cosmetics are dominating the FMCG market
The two dominating categories continue to be the pi cosmetics, pharmaceuticals, vitamins and food supplements on the online market of daily consumer goods – the E-Shopping FMCG Report of the KutatóCentrum research center reveals. In addition, the online purchase of organic and fresh foods and beverages significantly increased in 2014.
In 2016 the online market of FMCG goods may expand: 62 percent of the regular net users plan to buy products online, and 31 percent of them plan to purchase daily consumer goods.
However, within the category no big shift is expected: most people continue to buy cosmetics on the net, followed by medications, vitamins, dietary supplements and household chemical goods and durable and semi-durable foods.
Related news
Competition Office: Natur Tanya may have misled consumers with claims about health effects
Due to the alleged violation of the prohibition of unfair…
Read more >You need to know this about vitamins
Recent studies suggest that the effectiveness of dietary supplements can…
Read more >We buy vitamins and nutritional supplements more consciously than ever before
Although in the current economic situation one might expect that…
Read more >Related news
A new office responsible for food safety and retail trade can be established under the leadership of Márton Nagy
A new top organization called the National Trade Office could…
Read more >K&H: Almost two-thirds of businesses are planning development
The majority of domestic micro, small and medium-sized enterprises, 61…
Read more >KSH: industrial production fell by 8.2 percent in June
In June 2024, the volume of industrial production was 8.2…
Read more >