Cosmetics are dominating the FMCG market

The two dominating categories continue to be the pi cosmetics, pharmaceuticals, vitamins and food supplements on the online market of daily consumer goods – the E-Shopping FMCG Report of the KutatóCentrum research center reveals. In addition, the online purchase of organic and fresh foods and beverages significantly increased in 2014.

In 2016 the online market of FMCG goods may expand: 62 percent of the regular net users plan to buy products online, and 31 percent of them plan to purchase daily consumer goods.

However, within the category no big shift is expected: most people continue to buy cosmetics on the net, followed by medications, vitamins, dietary supplements and household chemical goods and durable and semi-durable foods.