Cosmetics industry and extended reality

For the 3rd edition of Viva Technology Paris, L’Oréal will present its latest beauty tech innovations at Viva Technology Paris, displaying how digital technologies enhance the future of beauty providing an “augmented” consumer experience.

“The New Beauty Experience”: Personalized digital products and services
Visitors will be able to immerse themselves into new digital beauty experiences on a journey across three areas of daily life – a bathroom, a hair salon and a boutique. In each area, L’Oréal brands will display a range of personalized products, connected devices, as well as beauty services fueled by Augmented Reality and Artificial Intelligence:

For the first time worldwide, L’Oréal will showcase the latest AR technology from ModiFace, a beauty tech company recently acquired by L’Oréal. The new technology allows customers to have a one-to-one live step by step tutorial and coaching with a make-up advisor, virtually try on personalized make-up looks and shop online.
A smart mirror experience will allow visitors to virtually try on makeup and find makeup looks based on their outfit. This prototype technology has been designed exclusively for Viva Technology by ModiFace and L’Oréal’s startup partner MemoMi.
L’Oréal Professionnel will present a virtual hair color try-on technology based on 3D artificial intelligence that enhances the conversation between hairdressers and consumers for a better salon experience.
L’Oréal China will present two online shopping innovations:
A voice guided “butler” developed with L’Oréal Paris’s men cosmetics brand Men Expert, which can provide personalized skin care tips as well as shop for men skin care based on a conversation with the consumer.
The second innovation, developed for L’Oréal Paris in cooperation with Chinese retailer Alibaba, will be a connected voice-enabled mirror that can shop directly on TMall for makeup products based on the looks selected by the consumer.
For the first time in Europe, SkinCeuticals will present Custom D.O.S.E, a technology that allows to create custom-made skin care based on a thorough skin diagnostic made by a dermatologist.
La Roche-Posay will present a new shower experience concept in development with the French startup SKINJAY. The encapsulated shower technology will enable consumers with sensitive skin to infuse their shower water with the dermatological skincare of La Roche-Posay.
L’Oréal luxury professional hair care brand Kérastase will present a personal diagnostic for scalp and hair fiber quality, based on combination of a mobile application and a livestream camera. This technology will enable hair professionals to recommend hair care products most suited for their clients.

To showcase how new technologies help enhance agility and efficiency in L’Oréal’s conception and production, the stand will also include an area dedicated to digital technologies in Operations (Industry 4.0), featuring a collaborative robot and a 3D printer for packaging prototypes.