Metal makeover: Danone’s evian boosts circularity with sparkling water in aluminum cans

Danone’s evian has launched its latest sparkling water in aluminum cans as well as its more familiar PET bottles. The mineral water brand has long used 100% recyclable bottles. However, with aluminum cans’ superior recycling rate, the new format is expected to significantly improve the brand’s circularity.

A record 36.5 billion aluminum beverage cans were recycled in the EU, Switzerland, Norway and Iceland in 2019, according to European Aluminium and Metal Packaging Europe.

The aluminum cans can be recycled indefinitely. Prior to the launch of evian’s aluminum canned water, it adopted a “circular approach” to plastic usage, pledging to make all its plastic bottles from 100% recycled plastic by 2025.

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