Quality Hungarian Pork (KMS) Trademark: the absolute best in quality assurance

Last year the Ministry for Rural Development announced the introduction of the Quality Hungarian Pork (KMS) Trademark. The trademark and the quality assurance system behind it were developed and are operated by the Livestock and Meat Interprofessional Organisation and Marketing Board (VHT). VHT secretary Lászlóné Menczel called consumers’ attention to the fact that the widely advertised (on billboards and at in-store tasting sessions) Best Quality Hungarian Pork label has nothing to do with the KMS trademark and programme. At the moment only meat and no processed meat products bear the KMS trademark