KitKat presented its latest promotional film encouraging relaxation

By: Trademagazin Date: 2024. 09. 11. 12:05

According to KitKat’s international research, many people are used to taking a break during their daily commute, but only 34 percent of those surveyed feel that the time spent in this way is truly quality. That’s why KitKat’s new international advertising campaign encourages us to take a minute or two more often for meaningful relaxation, which sometimes requires nothing more than a piece of KitKat chocolate and a classic Queen hit.

The latest advertising campaign of the global confectionery brand builds on the decades-old history of the slogan “Have a Break, Have a KitKat”, which will be shown on television and social media in Hungary from September. According to the message of the short film, we live in a world that demands constant attention from us, and where it can be difficult for us to slow down and take a break.

In the ad, a man working in an office struggles with the deluge of paperwork, sticky notes and office equipment that clings to him like a magnet. To Queen’s legendary anthem, “I want to break free”, he walks out of work to take a breather and free himself for at least a few minutes with a piece of KitKat chocolate. The suffocating implements all fall to the ground at the same time when the main character breaks the crispy slice of wafer. The commercial ends with the well-known slogan “Have a Break, Have a KitKat”.