Amazon focuses on smaller cities

Smaller cities will be the targets of the one-week campaign for Amazon online retail giant’s Indian subsidiary. The campaign to be launched on 29 September – origo wrote.

The company is now basing its strategy on winning a huge crowd of consumers, primarily in rural areas, who have never ordered online. All the elements of the one-week series of actions have been developed in line to Divali, the feast of the Hindu lights. The company expects a lot from the campaign. (origo)