Carrefour supports small and local producers in France

Carrefour has launched a new initiative to support local producers in France, as part of its ‘Zero kilometer’ commitment.

Carrefour is aiming to support local producers and meet shoppers’ growing demand for goods produced as close as possible to their homes. The ‘zero kilometer’ commitment will see the retailer form ultra-local alliances by enabling each of its stores to source products from small producers who operate as close to them as possible. For producers, particularly in fresh fruits and vegetables, this will enable them to sell directly in the nearest Carrefour store without having to deal with third parties.

IGD