KFC marketed firewood scents like fried chicken

The KFC marketed firewood scents like fried chicken. Burning on fire, the product sparks the company’s well-known scent of 11 herbs and spices – origo wrote after Fox News.

KFC’s firewood is called “11 Herbs & Spices Firelog” and is produced by the company together with a company called Enviro-Log. (origo)