The creatives of the future are being sought at the domestic sneaker festival!

By: Trademagazin Date: 2024. 10. 18. 11:09

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This year there will also be a SneakPeek creative supply competition at Sneakerness Budapest, which will take place between November 2nd and 3rd at Millenár. Young talents who would like to exchange their entry into the advertising and marketing profession – even between two shoe purchases – are expected to apply for the activation.

The Sneakerness festival was organized for the first time in Hungary last year, and 6,000 people were interested. At the same time, the previous year’s results proved not only the success of the sneaker festival, but also the activity of the Lounge Group, called SneakPeek, with which the advertising agency aimed to find the creatives of the future within the ranks of the sneaker community.

“Last year it was already confirmed that Sneakerness and SneakPeek are a great opportunity to arouse young people’s interest in the advertising profession, which is struggling with a lack of supply worldwide. In addition, there are many similarities between sneaker culture and the communication industry. And we tried to highlight this with this year’s task, which we created together with SEIKO.”

– said Péter Radovics, creative director of the Lounge Group

The fact that creative professionals and members of the sneaker community fit well together is also illustrated by the professional jury, where the main organizer of Sneakerness Budapest, Trunk Tomi, and the founder of Culture Kicks, Chase Young, were also present in addition to representatives of the communication industry.