The shop of the future depends on the customer

Hungarian CEOs and marketing-experts are undereducated and not skilled enough, the country is mostly associated with medicre products and we have fallen behind when it comes to modern devices, too – these are the final conclusions of the Laurel Retail 2011 conference in Siófok. Hungarian customers are not making conscious decisions due to the fact that they are digitally immature, therefore the responsibility of retailers is higher than in most European countries. “Digital” customers are coming, but it takes a while for them to reach Hungary…