The epidemic has also overridden the impact of the ECJ on trade

Consumption tends to pick up in the summer, and before this season, analysts expected that the reopening of hospitality, the European Soccer Championships and the Olympics would improve sales figures. In fact, during major sporting events such as the Olympics and the World or European Football Championships, there has traditionally been an increase in demand for some product groups. These include beer and snacks, as well as sporting goods and technical items, the latter of which are mainly television.