The Croatian government adopted a resolution on new price measures

The minister stressed that retailers must update the prices of the products they sell daily from May 15, in a digital format that allows various automatic programs to compare prices in real time.

In addition to the existing retail price, retailers must clearly, visibly and legibly display the price of each product as of May 2, 2025. The price difference must be highlighted on shelves, on products and in all promotional materials, Susnjar explained, noting that

this decision applies to food, beverages, cosmetics, cleaning and toiletry products, as well as household goods.

“By adopting this decision, we are sending a clear message to citizens that the Croatian government is fully committed to preserving purchasing power, ensuring fair market conditions and curbing unjustified price increases for essential products,” he said.

At the same time, he added that the measure will also provide greater transparency and stability in the market, contribute to building trust between consumers and traders, encourage competition and allow citizens to be better informed when making purchases.