Consumer expectations have also changed in the area of hygiene

By: Trademagazin Date: 2022. 11. 30. 12:20

Essity is one of the world’s leading international manufacturers of hygiene and health products. The company’s professional hygiene brand, Tork, has been present in Hungary since 1992. Over the past 30 years, not only the company’s product range, but also the hygiene market and consumer expectations have changed significantly.

Géza Nagy

“In the early 1990s, public restrooms mostly offered only a cloth towel and a small bar of soap. Today, hand hygiene has completely changed, and looking back over the past three decades, I am proud that we played a pioneering role in the development of a professional hygiene culture in Hungary. We have been able to provide sustainable hygiene solutions that are used by thousands of people every day in offices, restaurants, factories and shopping malls”

– recalls Géza Nagy, Tork’s commercial director responsible for Southeast Europe and Hungary. The brand’s range includes bathroom hygiene products (hand towels, soaps, toilet paper and their dispensing systems), napkins, kitchen/industrial paper towels and cleaning cloths. Each solution has been developed for the specific needs of different segments, be it HoReCa, commercial, industrial or healthcare.