Her-Csi-Hús Kft. Animal Welfare Program packaged in Cryovac®

Hungarian poultry processor Her-Csi-Hús Kft. faced a double-edged challenge with its latest premium-line launch.

In addition to implementing ambitious animal welfare and quality criteria effectively, the Bo-Csi Happy Chicken products had to achieve vital differentiation and credibility in consumers’ eyes. A key factor in successfully meeting this challenge was the selection of Cryovac® SES – secure packaging and a powerful branding tool rolled into one.
Already supplying the Hungarian market with 10 million broiler chickens per year, Her-Csi-Hús Kft. is committed to sustainability, basing its activity on uncompromising food safety, product quality and environmental protection. The Happy Chicken Animal Welfare Program stipulates standards that surpass existing European Union legislation. The program ensures high-quality vegetable-only animal feed, a spacious and light living environment for the chickens, and a growing process spanning 45 days, as opposed to the standard 35-day cycle. Selecting the ideal packaging for these goods involved finding a solution that would both protect and promote their superior quality.