Henkel official partner of Expo Zaragoza

By: trademagazin Date: 2008. 07. 15. 00:00

Participation in Expo 2008 underlines commitment of the company to protecting water resources.

 The doors of the world exhibition in
Zaragoza, northern Spain, remain open until September 14, 2008.
Henkel is an official sponsor of Expo 2008, the theme of which is
“Water and Sustainable Development”. Wipp Express, Henkel’s
laundry care brand in Spain, is also the official detergent for the
event and will be used to wash the clothes of the Expo employees
during the coming three months. Henkel’s participation at Expo 2008
serves to underline the responsibility felt by the company for
reducing water consumption and avoiding wastewater contamination.
Over the last ten years, the company has succeeded in reducing by
half its rate of water consumption per ton of production output. And
its many product innovations also make a major contribution to the
protection and conservation of water as a resource.

Henkel has always been committed both
to the quality of its brands and to sustainable development, as once
again underscored by its participation in the 2008 World Exposition.
Henkel is an official sponsor of this mega exhibition, which is being
held in Zaragoza. The theme of Expo 2008 – “Water and Sustainable
Development” – goes right to the heart of the company’s
business credo. Consequently, as the only German corporation to
sponsor Expo 2008, Henkel is actively promoting awareness of and
responsibility for water.

The company’s approach in its use of
water and avoidance of wastewater in production is always aligned to
achieving maximum resource efficiency. Within the last ten years,
Henkel has been able to reduce its water consumption per ton of
production output by 48 percent. Not satisfied with this improvement,
the company has now set its sights on reducing water usage by another
10 percent over the next five years.

 

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