The power of local products

By: Trademagazin editor Date: 2024. 12. 03. 10:57

Auchan Magyarország Kft. was awarded a silver medal for the efforts they made for Hungarian products at this year’s Retail Award of Excellence for Hungarian Products competition.

This article is available for reading in Trade magazin 2024/12-2025/01

Local products and the support for Hungarian food companies are central to Auchan’s strategy. The retailer has started its “From the farm to the table” programme for domestic producers who adopt conscious farming practices such as organic crop protection.

Shoppers can now find nearly 2,000 private label products in stores, made by Auchan in cooperation with Hungarian suppliers, and the retailer is currently working with around 200 partners.

The award was received by Ildikó Balázs, corporate affairs director of Auchan

More than 100 of Auchan’s private label products bear the Hungarian product, domestically made or domestically processed labels. The chain’s purchasing policy seeks to increase the proportion of Hungarian products in its assortment. //