Heineken acquires Peruvian beer brand, Tres Cruces

By: Tisza Andrea Date: 2020. 10. 01. 10:37

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By acquiring the Peruvian beer brand, Tres Cruces, Heineken has entered the Peruvian beer market that is one of the largest ones in South-America with a consumption volume of 14 million hectolitres. Still, there is room for improvement, as the premium segment makes up only 4 per cent of the total market.