Heineken Hungária becomes first PET bottle free major brewery

By: Trademagazin Date: 2021. 04. 28. 19:11

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Being an environmentally conscious company, from this year Heineken Hungária exclusively produces and distributes bottle, keg and endlessly recyclable aluminium can packaged products. From early 2021 Gösser and Gösser Natur Zitrone radlers aren’t available in PET bottles any more – with this step the brewery cuts plastic use by 200 tons a year. At the same time the Gösser design, brand and portfolio also go through an overhaul.