Heineken® will draw a total of 50 winners for the UEFA Champions League Final

The final on May 30, 2026 is of historical significance in itself, as it will be the first time in the more than sixty-year history of the football event that the final match will be played in Budapest, and Heineken® will enable as many Hungarians as possible to cheer on their favorite team in the stands with its prize game starting on March 26.

As a very limited number of tickets for the final will be available to the general public in Hungary, the Heineken® competition creates a truly unique opportunity for fans who have long wanted to be a part of the most anticipated sporting event of the year in person.

Heineken® has been a supporter of social life and real experiences for over 150 years, and this year it launched its “Fans have more friends” campaign, which aims to show that cheering is one of the fastest ways to make friends between strangers. There is no better opportunity for this than an international, prestigious football match, as you can make new friends, both Hungarian and foreign, during a single match.

In a digitalized world where face-to-face meetings are becoming increasingly rare, Heineken® believes that real, personal human connections are invaluable. Cheering together, rejoicing together, celebrating together – these are the communal experiences that make us richer.

“Budapest is hosting the final match of the Champions League for the first time in its 60-year history, and we want to share this historic moment with as many of our Hungarian consumers as possible. We believe that fans have more friends, and there is no better proof of this than this event: on May 30, tens of thousands of people will cheer, rejoice and celebrate together in the Puskás Arena – strangers who will become friends in one evening. We are proud that we can open the way for a hundred fans to this experience”

– said Katalin Perényi, Marketing Director of HEINEKEN Hungária.

Customers over the age of 18 can participate in the prize draw with any Heineken® product, as long as they send the AP code found on the bottom of the block they received upon purchase, as well as a photo of the block between March 26 and May 14 to the prize draw page. Those who consume in a catering establishment need not be discouraged either: by purchasing two Heineken® products with a code card, they can also participate in the game. Further details about the prize draw: https://www.heineken.hu/promo