The domestic Z generation can also join the fight against counterfeiting

In Hungary, the younger age group mostly buys counterfeits, according to Tárki’s representative research of 2021. And more than half of young Europeans aged 15-24 (52 per cent) said they had bought at least one counterfeit product online in the past year, intentionally or accidentally, and a third (33 per cent) said they had obtained it illegally. for digital content. Responding to the situation, the National Anti-Counterfeiting Board (HENT) on the occasion of World Anti-Counterfeiting Day “The original is the real thing!” Involve 16-25 year old high school and university students in the fight against illegally sourced products through a creative competition.