Domestic POPAI news

Upon the invitation of POPAI Hungary, POPAI Italy’s general manager Massimo Volpe spent three days in Hungary from 15 February. On the fist day he spoke at a POPAI forum about how they are building the reputation of Marketing at Retail in Italy. On the second day he gave a successful presentation at the ‘Trade marketing, my love’ conference, where Alessandro Carnicella, formerly Ferrari’s brand promotion manger and Marek Szymczak, Marin Central Europe’s managing director also enchanted the audience with exciting presentations.