POPAI-news from Hungary

After the summer holiday there was a great interest about the first POPAI meeting on 15 September. Presenters came from Nielsen and the topic was ‘Measuring the efficiency of in-store tools – research’. A highly successful second Hungarian POPAI Awards POP competition took place at the Business Days conference in Tapolca (21-23 September), sponsored by BD-Expo Kft., In-store Team Kft. and Laurel Group.