European Commission demands information from Temu on counterfeits

Temu has a week to provide the European Commission with more information on its actions to stop the sale of illegal products on its platform, as the Commission believes that the Chinese platform is not doing enough to prevent the sale of counterfeit and potentially dangerous products. The Commission also has questions about the protection of consumer rights and personal data.

In May, several European consumer organisations filed complaints, accusing the marketplace of using illegal and manipulative techniques. Several member states also called on the European Commission to keep a close eye on Temu under the Digital Services Act. Temu has until 21 October to respond to the questions.

If the Commission thinks the webshop does not provide sufficient explanations or if it finds violations, it can launch a formal investigation and sanctions. In a reaction to the RetailDetail editors, Temu assures it is cooperating with the European Commission and says it already has taken several measures following previous consumer safety complaints. “We continue to refine our practices under the Digital Services Act. Consumer safety is a top priority, and we welcome feedback from all stakeholders as we strive to provide our consumers with access to quality products at affordable prices”, a spokesperson reiterated.

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