Gyermelyi launches a cooking competition with influencers

Influencers are cooking for Gyermelyi

In the online series, for 4 weeks, the influencers will test themselves in Gyermelyi’s kitchen in one episode at a time. in the first part, Vivien Sápi, one of the most followed domestic TikTokers, the winner of the TikToker of the Year award, cooked with Bea Gáspár, the host of the show.

Republic Group, Gyermelyi’s creative agency, updated the brand’s image this year with a fresh, cheerful visual world. In addition to brand building, the purpose of the collaboration was to strengthen the campaign and the brand’s digital footprint.

Gyermelyi wanted to open up to new, younger target groups, but at the same time it was important to create content that would also entertain the existing target audience.