Crai And Glovo Partner For Rapid Grocery Delivery
Italian grocery chain Crai has partnered with delivery platform Glovo to offer 30-minute home delivery from select stores in Italy.
The service will be launched in the Lazio and Sardinia regions, involving eight stores in the cities of Rome, Guidonia, Monterotondo, Cagliari, and Olbia, with plans to expand to more than 10o stores by June of this year, according to media reports.
Customers can order groceries online and have them delivered in just 30 minutes, seven days a week.
This initiative will help Crai strengthen its omni-channel strategy and position itself as a key player in e-grocery.
The partnership will allow Glovo to expand its quick commerce segment and supermarket offerings.
Alberto Dolcetta, director q-commerce and brands ads at Glovo Italia told the publication Gdoweek that online shopping registered 60% growth in 2023 compared to 2022.
ESM
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