New GfK CMO survey out
In a global research with over 600 CMOs and senior marketing decision makers, GfK has examined their perception of success factors driving effective marketing in their companies, broken down into three pillars of ”Impact”, ”Alignment” and ”Investment“.
The survey responses form the basis for GfK’s new ”CMO Outlook Index”, which shows that most senior marketing leaders feel there is significant potential for improvement in their organization. It also identifies what CMOs can do to achieve marketing excellence.
The survey found that companies where marketing leaders see strong “Alignment” have more responsibilities assigned to marketing teams. Furthermore, 60 per cent of decision makers in the survey prioritize long-term brand building in marketing allocations. The Index rating reveals critical differences by revenue and industry.
The CMO Outlook Index will be tracked continuously, with the full report providing an even deeper analysis and recommendations being released in September.//
Related news
European Purchasing Power 2024: Hungary in 30th place
According to the latest analysis by GfK, the average purchasing…
Read more >Shoppers don’t want sustainable, but they want organic?
In Germany the proportion of people who regularly buy sustainable…
Read more >German consumers save a record amount on sustainable food
The propensity to buy sustainable products in Germany has fallen…
Read more >Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >Margin freeze versus VAT reduction: a solution to inflation or a field for political debate?
The government has been implementing a margin freeze since mid-March,…
Read more >