GeePower Manufacturing Kft. now produces most of its formerly subcontracted products in its own factory

Mosoni-Preisz Judit
brand manager
GeePower Manufacturing

“The value of domestic household chemical brands lies in that they are well-known and popular. Our mission is to further strengthen the brand loyalty of customers, so we continuously improve our popular products, to meet the expectations and challenges of today”, says Judit Mosoni-Preisz, brand manager of GeePower.

This article is available for reading in Trade magazin 2024/6-7

The predecessor of GeePower Manufacturing Kft. used to distribute domestic detergent and hair care brands such as WU2, Ultra and Komfort for many years, but in 2022 the company made significant investments and built its own factory in Oroszlány. This made it possible it to gradually take over the product portfolio that it had previously manufactured on a contract basis.

In early 2024 the company launched the Ultra Klór+ chlorine-based all-purpose cleaner range, and this year brought the debut of Ultra all-purpose cleaner in several fragrances. The Ultra Daisy washing-up liquid is now available in 450ml and 900ml sizes. The company thinks it is important to communicate the domestic origin of their products, so last year they decided to start using the “Domestically Processed Product” trademark. //