It should be coloured and have a draw tape, but first and foremost it should be cheap

Bin bags is typically a routine category that consumers only notice when there is no more at home or on store shelves. Bin bags are often substituted with free plastic shopping bags.

Károly Deli, junior brand manager with Sarantis Hungary Kft. informed Trade magazine that the Hungarian market contracted in terms of both stronger (low density) and less durable (high density) bin bags. Despite this negative trend they try to satisfy an ever-wider consumer demand. They offer bags from 10-litre to 280-litre capacity in the Hewa and Fino product families alike. From their assortment the most popular products are easy-to-use Hewa draw tape bin bags, while in the premium category Fino Easy Pack products sell well. As the Hungarian market is small, manufacturers are concentrating on foreign markets too. Innovation activity is driven by trying to meet environmental expectations because in Western Europe selective waste collection goes a long way back, so households use much more bin bags than in Hungary. Csaba Horváth, managing director of Hok-Plastic Műanyaggyártó és Kereskedelmi Kft. told us that under their Hok-Plastic brand the most sought for bin bags are the 10-, 25-, 60- and 135-litre versions. The company expects to increase its domestic market share this year, together with larger volume sales in export. Hok-Plastic participates in every major international trade fair and their experience is that demand for degradable bin bags is growing in developed countries. Poly-Pack Kft. from Kiskunhalas distributes biologically degradable bin bags and sales director Ferenc Rózsa spoke to Trade magazin about dynamic growth, as each year they sell 5 percent more products than in the previous one. Most shoppers are open to novelties and innovation, but price is still the most dominant factor when deciding which product to buy. Manufacturers use price promotions or 1+1 and 2+1 offers to serve consumer demand.