Aldi Sources Over 40% Of Fresh Milk From More ‘Animal-Friendly’ Farms
Discounter Aldi has announced that it now sources more than 40% of its fresh milk in Germany from farms that are more ‘animal friendly’ and adhere to husbandry type 3 (outdoor climate) and 4 (organic/premium).
The achievement marks ‘an important milestone’ for the retailer as it achieved its target a year earlier than planned.
In the fresh meat category, products from higher husbandry systems now account for almost 20% of sales, Aldi noted.
In November of this year, Aldi Süd achieved a sales share of more than 25% from husbandry types 3 and 4 on a weekly basis for its fresh meat range for the first time.
Dr Julia Adou, director of corporate responsibility at Aldi Süd, stated, “With the change of attitude, Aldi has set itself ambitious goals for more animal welfare. The fact that we have already reached the next milk milestone today shows us that we are on the right track and motivates us to continue along this path.”
Katrin Beyer, business unit director for category management at Aldi Nord, added, “Despite the challenging external conditions, we continue to consistently focus on the expansion of higher forms of husbandry – both for fresh meat and for drinking milk.”
Related news
Aldi Süd launches click & collect pilot project
Aldi Süd is launching a pilot project for Click &…
Read more >Retail trade and FMCG have become more attractive to workers
On 25 April Randstad Magyarország published the list of Hungary’s…
Read more >Many shops suffer from labor shortages during the summer season
This summer, too, there is a great need for labor…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >