Consumers change product and shops to save money

According to Nielsen research last year the price of cooking oil grow by 28%, the increasing was 6% at sour cream and coffee, customers have to pay 2% more for beer and 1% more for mineral water.

 Nielsen meseaures permanently 90 food
category, at the top 10 FMCG products the prise increase was between
1-28%. The meat products cost 5% more than a year ago, at cheese
increase is 4%. Consumers have to pay 3% more for juices and
carbonated refreshments.

People save money not to buy premium
category products and brands, or they try to get them in discount
action or in cheaper shops. The sales volume and value of privat
label products also grow very strong in 2008.