Consumers like brands sponsoring good causes

By: trademagazin Date: 2008. 10. 07. 00:00

According to Cone Communication's research 4/5 of the people prefers to buy brands which protecting good causes, but the most important is the price and the quality.

The 'good cause' effect only helps when
the cause also relevant for the shopper is, but last year only 38% of them bought some product with this
attitude.

 

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