The better to now the consumer, the better to get the possibility to keep it

Kirowski and GfK Hungária organised a workshop about marketing and communication strategies in time of crisis.

 On the exclusive workshop researchers,
businessmen, ad agency people talk about handling with the
difficulties of the financial crisis among privat and business
consumers. Specialist said the most important strategy is to keep in
touch. Although the crisis is big, not so big as in 1929-33, but the
tendency is nowadays negative, firms should give less for ATL
campagne and give more for interactive compagnes in BTL and PR
activities.