Senior citizens and young people are not likely to change their shopping habits

With the latest news showing that most Americans are continuing to hold back on spending, it looks as if Gen Y and senior citizens may be the exceptions, according to new research from Retail Forward.

 When it comes to things like using coupons, buying in bulk, batching trips and switching to private labels, "I expected the most conservative people to be the oldest people," says Mandy Putnam, VP of the Ohio-based company. "But we're seeing that seniors on the upper end of the income scale are not changing their behavior. And the same seems to be true of Gen Y crowd. Perhaps because many of them don't yet have houses or investments, they don't feel as worried." Gen X and Boomers, on the other hand, are making more conscious changes. "Among Baby Boomers, there's more interest in giving up national brands" she says. Youngsters, on the other hand, have chosen to give up eating out or their daily Starbucks.