Men prefer smaller stores

According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores are the quality of products, their price and the assortment of the store. Men prefer nearby stores, whereas ladies are willing to travel more and they also buy larger quantities during a shopping excursion. Interviews made using a 1000-strong sample revealed that consumers generally prefer larger stores. Exceptions are: men, older generations, people with lower income, and inhabitants of small settlements. Extra services offered by stores are not an important consideration in shopping for food.