Heineken joins global initiative for promoting responsible alcohol sales

By: Trademagazin Date: 2021. 03. 16. 09:24

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Heineken joined a new coalition to develop and enhance safeguards to prevent the online sales and delivery of alcoholic drinks to minors and support moderate drinking among adults. The company has signed the International Alliance for Responsible Drinking (IARD): this partnership unites the global CEOs of 12 leading beer, wine and spirits companies, online retailers, and e-commerce and delivery platforms.