White Peach Addresses Need for Comfort and Novelty

White peach perfectly reflects the consumer spirit of our time by combining known comfort with an exciting new touch of this delicious and exquisite peach variety.
Peach has been a consumer favorite for a long time, whereby mostly yellow peach is used.

White peach, specifically, is a different delicate and flavorful variety of peach, with fragrant floral notes and pinky-white flesh. We are observing the high-growth momentum of new food and beverage launches with white peach as their star ingredient. This fruit is native and best-known in Asia (esp. China and Japan), what is more, in China, it is the symbol of longevity, health and immortality.

We are observing the high-growth momentum of new food and beverage launches with white peach as their star ingredient and see even more potential here!

Agrana International Trendblog