Trendy family-sized ice creams

This article is available for reading in Trade magazin 2025/5.

The fact that consumers had to pay HUF 500-600 for a scoop of ice cream at ice cream parlours also played a role in this.

Consumers open to innovation actively seek new flavors and new packaging formats

Szabolcs Schmidt
sales manager
Ragonese

 “Inflation has made the budgets of household smaller, so in the family ice cream segment shoppers were looking for better value for money products, private labels and above all special offers”,

says Szabolcs Schmidt, sales manager of Ragonese Kft.

Even more promotions

The retail sector has noticed the shift in sales towards special offers and cheaper products, so they have stepped up their promotional activities even more. Among retail channels discounters and hypermarkets with a large product selection increased their sales. In the lactose-free and no added sugar segments fewer consumers are buying out of fashion, but here too conscious shoppers are looking for quality products, such as Ragonese Kft.’s Single Zero and Super Zero.

 Gábor Bakti, country business development manager (Czech Republic, Slovakia, Hungary) of Froneri:

Gábor Bakti
country business
development manager
(Czech Republic, Slovakia, Hungary)
Froneri

“We can provide activities and solutions directly in all retail channels, based on actual needs. Froneri can get direct feedback from customers,
which we will use to give real answers to real needs”.

Development for flexibility

When preparing for this year, Gelatiamo is putting special emphasis on technological development and following consumer trends. This year the company has fully automated and modernised its production processes.

“All of our developments are driven by actual needs and thinking forward. Our goal is to take the knowledge and reliability we have built up over 34 years to ever greater heights in the world of gastronomy”,

says Cristian Ragonese, marketing manager of Ragonese Kft.

The company is getting ready for the 2025 season with a conscious online strategy to reach out to young people.

Ice creams can be made attractive and distinctive beyond the summer season, too

From pretzels to biscuits

Based on its surveys, Froneri is looking to satisfy consumer needs with three new products. For gourmet consumers they offer Milka Pretzel, a chocolate ice cream with a salty pretzel filling and pretzel pieces. Kaktus Flexi is a completely unique, flexible product. Oreo Mini Sandwich Multipack is the popular Oreo cookie shaped ice cream in mini multipack format, an attractive proposition for both retailers and consumers, as this category has been growing steadily over the past few years.

Clear seasonal boundaries in ice cream consumption are beginning to blur

The first private label project

József Szalay
managing director
Anjuna Ice Pops