Facebook users selected the new Fanta flavour

By: Trademagazin editor Date: 2018. 04. 13. 17:25

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No less than 32,000 Facebook users voted to decide which is going to be the new Fanta flavour: from the middle of March new, sugar-free Fanta Strawberry Kiwi Zero is available all over Hungary. Two thirds of voters wanted this combination instead of pineapple and passion fruit. From 2 April a campaign promotes the new product, with a television commercial and strong digital and social media presence; influencers and vloggers are also involved. //